The Inbound Marketing Blog

Conclusion - Getting here took a lot of work, with a lot of elements that you will need to monitor continuously to ensure that you’re getting the best results. But the key is in the bottom line. According to HubSpot, businesses using outbound marketing can expect to spend $346 for every lead, on average. For a business using inbound marketing, that average cost per lead is $135.

Depending on your business and how you transact sales, this is the stage in the sales funnel where prospects are convinced to buy from you. Whether your sales process requires a salesperson to connect with a prospect or if the sale can be transacted online, if the first two steps of the sales funnel were executed properly, this should be an easy step.

Middle of the Funnel Continued...

Fulfillment pages. Your first step is delivering on the opt-in offer that drew in your leads in the first place. Whatever you offered — an eBook, a webinar, etc. — make sure it’s something your new lead is likely to find worthwhile, so that they will pay attention to the next offer you make.

Once your prospect has cleared the first stage of the funnel, that doesn’t mean you’re ready to start selling. According to Gleanster Research, 50 percent of qualified leads will need more convincing before they are ready to buy. That’s where our second stage comes in.

Thank you for your patience. Here is the second part of last weeks blog post "Website Traffic Generation: Top Of The Funnel"

You can have the most beautiful website around, but that won’t do you any good if nobody is looking at it. That’s not just a waste of resources, but a huge missed opportunity. Despite the numerous methods the Internet provides to share information and promote your business, your website should still be considered “ground zero”. This is the hub of all your marketing efforts, so it better be good.

Our inbound marketing approach uses a three-stage process to funnel prospective customers through your company’s website, convert them into leads, and then follow up with a campaign to close the deal. Your goal is to make that funnel as large as possible, so that you are drawing in as many people as you can at the top and getting the largest possible number of customers coming out the bottom.

Just imagine for a moment: Instead of shelling out piles of cash to advertising agencies or call centers, you have qualified prospects coming to you, giving you their contact information, and inviting you to make them a customer. Sounds far-fetched, doesn’t it? This is the power of inbound marketing, and when executed properly (with the right marketing agency), it works wonders. 

Marketing used to be simple. You would scroll through your Rolodex, make cold calls and pitch to anyone who would listen. You would buy advertisements, send out mailings, hop from trade show to trade show, and hope you generate enough attention to bring customers to your door.

This is obviously a bit of a 'touchy' subject, so I'll do my best to tread softly. With the mass saturation on social media with everything "Kony" over the past few days, there are many that are happy to share their status and join the 'cause', and it seems there is an equal number who resent the fact that people are "jumping on the bandwagon" and clogging their news feeds with Kony shares.