The Inbound Marketing Blog

This is always a tough question to answer when a potential client asks it without providing expectations or goals. How much you spend online solely depends on what you want out of it.

Ahh. Now this is a question that needs an answer. Are you going about this on your own or are you hiring a marketing agency? Either way, the answer is still the same. Don’t think that because you’ve hired a marketing company all you have to do is pay your monthly retainer and go back to work and the leads will magically appear. If a marketing company is promising you this, rip up the cheque now and run!  Remember a few points back when we mentioned that nobody knows your business better than you? That statement still stands.

To answer this question, we must ask one of our own.

Facebook, Twitter, LinkedIn …??

Social media has literally changed the way we communicate and share content...period. Whether you’re using social media for personal reasons or for business, this powerful tool has allowed us to have a voice and share almost anything at the click of a button. You don’t need to be an expert to grasp how powerful social media can be. With all this hype around this powerful communication technology, 1000’s of software company’s have developed social media tools and there are 100’s more being developed daily! What do you use? How do you start? What software do you pick? The answer is simple.

In Part 2 of 3 we are going to touch on the importance of Blogging and the effectiveness of this inbound marketing technique:

There are many different ways to drive traffic to your website on the internet. But as the question states, how do you drive “targeted” web traffic? Getting the attention of potential clients searching for your product or services online is anything but easy, but with the right plan and strategy you won’t find yourself spending a whole bunch of cash with no return. Think of it like going to a fitness club, if you go to the gym without a goal or a plan you’ll end up spending a bunch of time with no results and feeling very frustrated. Trust me, we’ve been down that road as well.

Do you have automatically-triggered lead nurturing campaigns behind your content offers? If the answer is NO, then you’re missing out on opportunities to move leads through your sales funnel.

Does your website have-call-to-action buttons on your website that link to great offers? "If the answer is NO, your website doesn’t stand a chance at generating leads."

Having active social media accounts on platforms like Facebook, Twitter and LinkedIn is no longer a 'nice to have' – it’s a 'must have'.

Are you blogging? Maybe you are, but you’re not doing so frequently enough or in a way that maximizes SEO. Or maybe you’re not because time is an issue. No matter the reason, a website without a fully-optimized blog is poorly positioned to drive traffic and leads.